Sharing knowledge,
Tiny House Academy is all about sharing knowledge. The concept is built around creating courses which will give you enough insights on how to build several aspect of the tiny house. You can buy just a single module or you can buy a full-on course with coaching and content included. The goal is not to give someone a fish so they’re are not hungry anymore… the goal is to teach others how to catch fish so they will never be hungry again.
BRAND STRATEGY
The brand needed something fresh, unique and still have that flair of the old style. We chose to go with the positive yellow color and have a tiny house as the recognizable icon and identity.
WEBSITE STRATEGY
The website is built around the courses of the academy. With a webshop module (WooCommerce) integrated, anyone can buy a small module or a full-on course. And the automated back-end means no more manual administration for the academy.
CONTENT STRATEGY
For the academy concept it was extremely important that the content would seamlessly fit the offline courses. So, the content on the website is not an individual element, it is part of the customer experience.
SALES STRATEGY
The target audience for the academy is very allergic to aggressive sales. We chose to not advertise the brand, but to make it known through mouth-to-mouth. Make them experience the academy first. After that they can decide on buying a module.
”Merlijn has been responsible for our new website and strategy. He helped providing strategic options to choose from, that suited the Tiny House Academy. He was very clear about the impact per strategy. This lead to a new style and website that helps achieving our goals. He translated our vision clearly and the effect was obvious when we got our positive student responses. His creative and divergent approach works very well. We’ll definitely be working together on future projects!
Jan-Willem van der MaleOwner Tiny House Academy