Helping brands & organizations
realize viable business concepts.

STRATEGY

As an organization you need to make sure you are on the right page with your customer. A wrong use of resources and means will lead to an off-balanced customer journey and thus less profit. By (re)forming the strategy I will help your organizations' business concept, customer journey, and marketing/sales communication. The goal is to create a strategy that connects with your target audience.

BRANDING

A lot of organizations have problems with translating their core values and USP's into solid brand communication. This leads to a distorted image of the organization. By determining how your customers view your current branding, I can tell if there are issues that might need to be addressed. I will research and improve your brand's storytelling, look & feel and tone of voice. All with the goal of improving and making sure the brand connects and improves on it's equity.

CUSTOMER EXPERIENCE

With effective marketing, you can influence almost any aspect within your customers experience, in a positive way. Using your ideal customer journey as a starting point, I will help you improve the touchpoints within your customer experience. I will look into and prioritize aspects like the Website, Storytelling, Search Engine Optimization, UX, CX, Inbound Marketing, Marketing Funnels, Automation, etc.
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Connecting the dots.

Making customers feel good about doing business with you, is your goal as a brand/organization. Your customers should experience a truely positive, professional and one-of-a-kind customer experience.

If your organization evokes a comfortable and top of mind feeling it will be remembered as the organization (brand) of choice. This will be the reason why they would pick your products over that of the competitor.

That’s why, in my opinion, there is no such thing as traditional marketing, sales or after-sales anymore. It’s all about making sure that your customer has a good, memorable and smooth experience.

Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. Why not use the same common sense when fishing for people?

Dale CarnegieHow to Win Friends and Influence People