I’m Merlijn. I connect brand and performance.
I'm a marketer and strategist with more than nine years in digital marketing. I work where brand and performance meet, for scale-ups and larger organizations that want marketing that delivers. Recently, AI has become a core part of how I work.
My approach
Connecting the dots.
About
I started out hands-on: building websites, running campaigns and setting up a marketing department from scratch. I went on to advise advertisers as a Google Ads strategist and lead performance marketing at an agency. That mix is why I can design a strategy and know what it takes to deliver it.
Today I turn business objectives into digital roadmaps across paid search, SEO, data and CRO. AI is part of how I work: in campaigns and creative, in AI search visibility, in automation, and in building this website. I also teach courses for Frankwatching, including Digital Marketing with AI. Curious how I work? Get in touch.
How I can help
Get in touch.
Tell me where growth is stalling and we'll work out where to start.