A clean, simple and
Dave Nijhuis, the owner and founder of Sportcentrum Pijnacker, asked me if I could help him with creating a website for his new gym. Sportcentrum Pijnacker is a unique concept where fitness and kickboxing are combined. A fitness-area, a kickboxring, a clean and simple website and an effective sales/marketing approach make sure this concept will conquer the world.
WEBSITE STRATEGY
The website is built with 2 things in mind. People need to be able to find the correct (basic) information and they will need to be able to get in contact. No clutter, just a simple and clean customer experience.
SALES STRATEGY
Sportcentrum Pijnacker is a new gym in the city of Pijnacker. This means that the first goal for this gym is get actual members. Ever since the gym opened, the whole sales strategy has been to get new members. By offering serious discounts, members will feel like leaving their old gym and join this new and ‘cool’ gym.
MARKETING STRATEGY
A gym always experiences the fact that it loses members. That’s why the marketing needs to be frequent and consistent. By using social media we keep the gym alive, by offering discounts we attract new customers and by social advertising we try to push our reach beyond just Pijnacker.
”My experience with Merlijn is amazing. September 2018 I shared my vision with Merlijn about plans to open up a new gym. Merlijn formed an effective marketing strategy which also fit the budget. Our gym, to this date, is a great succes. This is also thanks to Merlijn's efforts. I would recommend his strategic way of thinking for everyone!
Dave NijhuisFounder Sportcentrum Pijnacker